BAKEQUICK(A Baking Mixes Startup Idea)
Love is in the box. Just Bake it!
Problem Statement:
“Baking items available in the market, loaded with sugar and oil are an unhealthy choice, especially for diabetic patients. So we need to promote home baking, with lesser sugar and oil contents, by finding an easy way suitable for everyone’s schedule; especially working professionals and students”
Pitch:
‘To promote healthy homemade baking with less sugar and oil contents and facilitate the individual struggling with busy schedules, specifically working professionals and students, by providing easy to assemble and quick to bake baking mixes, to satisfy sweet cravings.
As a professional and a foodie who has been experimenting with baking and cooking for the last 6 years what I have realized is food items offered by the market are expensive as well as unhealthy. They have huge portions of sugar and oil which are not suitable for everyone. By using baking mixes and baking at home, one can adjust sugar and oil proportions according to their requirements. Also, this will help them to adopt a healthy lifestyle by consuming fresh food.
Problem Solving Survey:
- Diabetic Patients:
Cakes baked with excessive oil and glazed with sugar syrup are not a healthy option for diabetic patients. Instead of buying them, it is better to customize your ingredients and bake a healthy cake using fewer fatty acids and sugars.
2. Working Professionals and Students
Working professionals and students particularly are always struggling with their busy schedules, so it is always a good idea to just grab a cake mix, make a batter by adding milk (hardly takes 3 minutes), and bake the happiness.
As mentioned earlier , I am a foodie so wherever I go I love to have a discussion on food, hear others opinions and techniques.Most of the time when I talk to working women I find them struggling with their job and home management.SO, it’s a good idea to provide easy baking mixes which just take few minutes to assemble. Pro tip : If you forget a birthday because of your busy schedule, use a cake mix and bake a magical cake in a few minutes.
3. Market Survey:
Whenever I go grocery shopping, I am very interested in the food and baking section, inspecting different products and trying them from time to time.Well, I never found baking mixes both in supermarkets as well as local shops.
Baking Mixes
After collecting the above information, I thought of making cake mixes using my experiments ( as I have been making a recipe book based on my ex[periments for the last 6 years). I picked up my recipe book and came up with some baking mixes for the startup. The idea is to make an online shop on Instagram and deliver my baking mixes.
Some of my best baking experiments till now are chocolate ganache cake, chocolate cupcakes, chocolate nutella cake,zebra cake,cinnamon honey cake,vanilla cupcakes,cinnabon, dinner rolls and chocolate chip cookies.So I decided to make baking mixes for them.
Prototype Product:
#Design Thinking #AmalAcademy
